On the heels of the PetaPixel article I recently mentioned, I received word from listing agent Cilla Williams that a home I photographed in Morton last month went under contract just three weeks after it was listed.

The buyers’ agent told the listing agents that the professional photographs played a significant role in capturing her clients’ attention.

Prior to Cilla and fellow broker Laura Behrens taking the listing in February, the sellers had worked with another agency and had attempted to sell the home themselves. One key difference: Cilla and Laura know the value of professional real estate photographs.

This isn't the first listing I've photographed for Cilla that's sold, in part, because she chose to showcase it with "exquisite photography."

Professional real estate photography is a smart marketing decision. It's helping Cilla get her clients' homes sold and it's helping her build a solid brand in the Peoria/Morton/Delavan area.