Story 1

Last week I ran across a friend (who has no connections to the real estate or photography industries) at my daughter's junior high school volleyball game. We had this quick conversation.

Friend: Hey--are you working for [local real estate agent]?

Me: I've photographed a few listings for him lately.

Friend: Nice job--they look really good.

Me: Thanks!

Story 2

On Sunday I was browsing through local MLS listings on my computer, reviewing pictures posted by agents. My 12-year-old son sat down beside me and watched as I clicked through one particular home's pictures.

Liam: Did you take those pictures?

Me: Nope.

Liam: Good. Because they look bad.

...and then, less than 30 minutes later, my 10-year-old daughter sat down with me, watched as I clicked through some listing photos, and gave her perspective...

Maura: Did you take that picture?

Me: No.

Maura: 'Cause that's really bad lighting. Seriously. You could take better pictures than that.

Thought 1

If you think people can't tell the difference between amateur and professional photographs--even in real estate listings--think again.

Thought 2

If you think those photographs aren't affecting the way people perceive your brand and your business--good or bad--think again.